Has Instagram’s video killed Twitter’s star?

Posted on: 28th Jun 2013 by: Dokoo

In last week’s blog, ‘Instagram: The Future of TV Advertisements’ we talked about how Instagram could be a serious challenge to Twitter’s Vine with their new video feature. Such concerns may be justified as it has just been announced that the number of links to Vine videos on social networks fell by nearly half a million the day after video was added to Instagram's photo app on 20 June. A week later, there were 50% more Instagram than Vine links being shared on the net according to data analytics tool Topsy.

It is still too early to say whether this is the demise of Vine, but it certainly is challenging times for the app and its owner, Twitter. Some of our clients have thought about using Vine as part of their marketing, but they have struggled to best use the app.

Instagram on the other hand has proven to be a popular platform for businesses to listen to and engage with their customers. There are 130 million active users on Instagram making it a fertile ground for businesses looking to connect with key demographics. Popular brands such as Red Bull, Burberry, Starbucks, Audi and Nike have all created successful presences on the platform. With the inclusion of video, it may pave the way for brands to become even more creative in what they share with their followers.

There was some scepticism that with the inclusion of video on Instagram that it could diminish what made the app great. But as things stand one week on after the major update, everything appears vine erm…fine.


Peadar is a project manager @ Dokoo

Dokoo is a digital advertising agency in Northern Ireland. Our award-winning services have helped many businesses optimise their social media in Northern ireland.

Tags: Marketing, Facebook business, instagram, vine, Holywood, Digital Marketing, advertising, Social Media marketing, social media advertising, twitter advertising,