Is gaming/Esports a legitimate market?

Posted on: 14th Jun 2013 by: Dokoo

The thing which I want to talk about today is TWITCH.TV. This is a website where gamers go to watch live streaming content of people playing games such as League of Legends, DOTA 2 and Starcraft. These are the most competitive esports titles in the world.

Large numbers of people tune in to watch gaming competitions. These competitions are yearly and therefore millions of people come onto TWITCH.TV, just like football fans supporting their team at the world cup. Simply put, esports has become that big that these professional gamers are now seen somewhat as big celebrities.

So what are the numbers for TWITCH.TV? Currently without the implementation of TWITCH.TV on consoles, there are 20 million unique visitors going onto TWITCH.TV every month. According to TWITCH.TV, the audience is as big as 300 million therefore TWITCH.TV is only hitting 1/15th of their potential market which means the company has room to grow, which in investing terms, would be a hot buy as the trend for live streaming exists and is continuing to grow.

With these numbers, it's very easy to believe that live streaming is something which a lot of people are doing. In particular it is very popular among people aged 16-24 and therefore is a very good market to interact with because it's such a hard demographic to get a hold off. Understanding this growth, it is certainly a market to investigate how best to get a foothold in. How to do it is another thing which I shall talk about in my next post.

What I would like to say about live stream advertising is this! It’s a market where, if it interests 16-24 year olds, it makes sense to do live streaming as you are hitting the market you want to target. How good the advertisement is determines how good the impact of the live streaming advertising is. Therefore later down the line I shall talk about innovations which I wish should be added into live streaming advertising to create a better valued CPM measurement.


Alan Reid is a SEO consultant based in Bangor and is a gaming enthusiast. 

Dokoo is a digital advertising agency in Northern Ireland. Our award-winning services have helped many businesses optimise their digital marketing in Northern ireland.

Tags: Marketing, Live Steaming, Advertising, Esports, Digital Marketing, Social Media Belfast, live stream, digital strategy, social media marketing,